The almighty Quality Score. The number that means nothing and everything all at the same time. It balances the interests of advertisers, Google, and the user. On the surface, it seems far too complicated. But armed with the basics, you’ll have enough to perform well.
Wes joined us in August as our Marketing Analyst intern, and has spent a good deal of the semester up to his eyeballs in Google AdWords and Analytics. But it paid off in October when he became a Google AdWords Qualified Individual!
Masked keywords will soon be 100% of all organic search referrals. If you’ve been reading the same blogs I have, you might be under the impression that Google is out to get more AdWords customers and SEO just became impossible. But in reality, you might find that the Internet just became a better place.
During my first month in the “real world” of marketing one of the first questions that came to mind after reading numerous rivalry-esque comparisons between Facebook’s Ads and Google AdWords was, “Why not use both in different ways?”
Digett has made known our opinion on the subject of Search Engine Optimization (SEO) before. Until I ran across this presentation on Slideshare, I had been perpetually bothered by a lack of clarity around just about any way SEO gets explained. Turns out it’s not the explanations of SEO that fall short of truth, but rather the term SEO itself.
Potential clients often come to us requesting we “do SEO” for them. Search engine optimization is important to doing well online, but the process has changed radically in recent years. Search engines are focusing on content, and so should you.
Back in June of last year when Google, Bing and Yahoo! introduced Schema.org I wrote about how it would be a game changer for the semantic web. The problem was that it was difficult at best to implement semantic vocabulary on a website, even in Drupal 7. But that has all changed now.
Pay-per-click (PPC) advertising is a great way to quickly drive more relevant traffic to your website. Text ads are most common, but image ads can help you tap into and attract more of your target audience. Here’s how to create image ads and make sure they perform their best.
Companies and brands use Facebook to interact with customers and boost sales — and many attract new fans with ads. Here’s a guide to what Facebook ads are, how to create them, and why they should be part of your marketing strategy.
You have a message to share, a product to sell, a service to offer — but it may be all for nothing if your website doesn't have focus. When we design a website, we are always looking to focus our client's message so that the message can be heard over the "noise" of our culture.
