Insights

If you’re like many of our clients, you’ve got a list of people to whom you are sending content (routinely or not). You may have been emailing this list for years, adding email addresses of prospects, customers, and referral sources. It’s great that you’re making use of one of the most effective marketing tactics, but it’s important you’re doing so according to the law.

If, as Joel Gascoigne writes from Javea, Spain in a recent post, “The key to startup productivity is managing energy, not time,” then a similar concept applies in marketing.

The idea that “in content marketing it’s not quantity, but quality, that matters” is not a new one, and only mildly tangential to an arguably angry post I published recently on the Digett blog.

Since that rant, however, I’ve climbed down from my high horse and am now engaging in a more productive internal dialogue aimed at improving the quality of Digett’s work product.

Privacy, especially on the Internet, is something that’s prevalent in the minds of just about everyone. And when the finger isn’t being pointed towards certain government organizations, people are quick to get out their pitchforks and head for marketers and the organizations that “sell your data.”

The time of internet firsts is over. I don't remember the first email, the first web page, the first email newsletter, the first tweet, the first Facebook post, the first, the first ... and the list goes on and on. I just don't remember any of them.

As we fly through another year (is it really almost May already?!), the emergence of social media platforms continues its upward growth. We are seeing a shift in the need for businesses to implement some sort of social media marketing from a suggestion to a necessity.