Strategy
Goals + Insights + Planning
Digital Marketing Strategy for Professional Services
Digett helps professional services firms like yours get their digital marketing efforts off on the right foot by addressing strategy before technology and tactics.
Your firm must do more than simply be the best at delivering services. You also have to convince buyers—and maybe your delivery partners—of your value. If marketing is your job, maybe you have some questions:
- What results should my firm be seeking from an investment in digital marketing?
- How does my firm differentiate itself from our competition?
- How can I best leverage my company's website and other digital assets?
We will help you gain valuable insights into your customers’ needs and mindset, the buyer journey, and the strengths of your own brand, so you can plan and deliver effective marketing and customer experience strategies - the kind of activities that fuel revenue growth.
In short, we help you set the right goals, gain actionable insights, and create an ideal marketing plan customized to fit your needs and capabilities.
Brand Positioning
Your brand: It’s not what you say about you, it’s what your clients say about you.
We think of branding as the sum total of the market's perception of your professional services firm. By helping you distill and articulate your essence, Digett enables you to develop a clearly spoken focus and value proposition that differentiates your firm from your competitors.
Customer Journey Mapping
Without a solid understanding of your buyers, trying to attract them and win their business can be an exercise in futility. Digett helps you make sense of your buyer’s needs, wants and frustrations, all within the context of their buying journey.
Through this understanding of context you can give buyers what they need to move forward in their journey (the right content), when and where they need it (using appropriate channels). This is effectively turning the two-dimensional nature of a buyer persona into a three-dimensional model of the entire buyer journey.
Insights Strategy
We are all absolutely overloaded with content. For your content to reach your client and position your firm in a positive light, it must be insightful, with a point of view that speaks to both your firm's unique point of view and your clients' real-world issues.
We favor "articulating insights" over "developing content". Communicating your firm's insights through various mediums—copy, audio, video—is hands down the best way to position your professional services firm as a leader in your chosen space. Digett helps our clients extract those insights and creatively leverage them to build awareness, recognition, trust, and dominance.
Analytics and Insights
Digett knows that insights are only as good as the data from which they are extracted. Ensuring effective analytics takes foresight and creativity, and takes into account business goals, infrastructure constraints, and identifying where available metrics can tell a story.
So What’s Next? Your journey to digital marketing success begins with formulating and implementing the right strategy. The team at Digett is ready, willing and able to help you develop and reach your goals. Contact us today to set up a complimentary strategy assessment.